Thursday, October 11, 2007


As Americans, we tend to love the maverick—you know, the slightly wacky, shoot from the hip type who forges their own destiny. The world of winemaking, beer-brewing and whiskey distilling are full of these sorts, and we genuinely enjoy their company.

Just to give you an example, we recently received a shipment of Stranahan’s Colorado Whiskey and we noticed an odd thing on their labels. Each label is signed by the distiller or assistant distiller who bottled that particular batch of whiskey. The label also has a comments section, and one of them read “listening to Patsy Cline”. Another said “riding in Estes Park”. We wondered about this, so we wrote to the distillery to find out what was up with these labels. Here’s what they wrote back to us:

“Our head distiller, Jake Norris is an avid music fan, so he writes on the label what he was listening to while working in the distillery. His hope is that a consumer could put on the same music, pour a glass and they could share a moment together.

“David Nice, assistant distiller, is a wild man on a fixed gear mountain bike. He will write what he’s planning to ride while in the distillery or even take some labels on his adventures and describe what and where he was riding. Whoever purchases the Estes Park will have a bottle that’s already been on an adventure.”

We thought you might enjoy hearing about what these particular mavericks were thinking when they came out with their one of a kind labels.

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